TikTok’s new paywall feature for videos up to 20 minutes long has influencers strategizing on how to break into longer-form content

• TikTok is trying to improve creator monetization after some influencers said it’s hard to make money.
• The platform is introducing a new feature that allows creators to charge users for specific videos.
• TikTokers share what type of videos they’d paywall and how much they’d price them at.

TikTok is introducing a new way for creators to make money on the app, after some have complained that its creator fund and other monetization programs haven’t earned them as much as other platforms.